2016

It is engaging, growing rapidly, sells, impacts image, stimulates all the senses of the consumer and allows for a unique form of brand presents – there are more and more expressions about the potential of video on Internet each year. Are all of them true? What strategies are marketers and offline media adopting regarding video on the Internet?
What are the chances and challenges faced in creating or utilizing multimedia content in communication?

The participants of the Impact Day conference organized by Media Impact Polska will try to find the answer to these and other questions. As soon as March 8th Niall Horgan from Twitter will tell the story of the power of the word “NOW” and acting in real time, Ewa Chodakowska on the other hand will take us behind the scenes of creating a personal brand based on video content. At the same time Jacek Dzięcielak, CEO of Media Impact, will share results of ethnographical research regarding the consumption of video content.
Participants will also be able to learn about the mutual dependence of content on distribution from Helje Solberg, President of the Norvegian VGTV and Sabina Lipska, Chief Video Officer at Onet.pl. The conference will also include a “touch” of TV – Noelke Rhys from RTL Group will tell the story of the digital transformation of a popular television station while Aleksander Kutela, President of Onet.pl, will look at the issue of video from the perspective of his experience in TV and on the Internet.

Impact Day is not only an inspiring lesson but also a chance to network and exchange knowledge regarding one of the most rapidly growing communication tools.

Familiarize yourself with a detailed schedule!

conference program

START

10:00-10:15 – Introduction by Mariusz Wąsiński / MEDIA IMPACT POLSKA
10:15-10:30 – Welcome speech by Mark Dekan / RASM AG

MOBILE OVERVIEW

10:30-11:00 – Katarzyna Czuchaj-Łagód / MOBILE INSTITUTE – „Colours of mobile consumers”
11:00-11:20 – Martje Abeldt / APP ANNIE – „Business Intelligence in the future of mobile”
11:20-11:40 – Bartek Pucek / ONET – „How does mobile consumer behaviour impact marketers’ decisions”
11:40-12:00 – COFFEE BREAK

MANY SHADES OF MOBILE – MOBILE JOURNEY

12:00-12:20 – Ewa Zakrzewska / STARCOM – „Mobile storytelling”
12:20-12:40 – Anna Putts / SAMSUNG ELECTRONICS POLSKA – „Mobile ecosystem – gate to new dimensions and possibilities”
12:40-13:00 – Peter Wuertenberger / UPDAY – „The rise of mobile aggregators”
13:00-14:00 – LUNCH

NOW AND TOMORROW – MOBILE IN MARKETING STRATEGY

14:00-14:20 – Mike Betts / AKQA – „Future of mobile”
14:20-14:40 – Ross Sleight / SOMO Ltd – „Shakespeare dilemma – apps or web?”
14:40-15:00 – Piotr Szeleszczuk / ADIDAS – „Twitter in mobile campaigns: tips & tricks”
15:00-15:30 – SUMMARY – closing remarks and conclusions by Mariusz Wąsiński / MEDIA IMPACT POLSKA

The organizer reserves the right to make changes to the event program.