2016

The mobile advertising marketing in Poland is growing 50% y/y and each subsequent year is being referred to as the year of mobile. That should be a source of optimism considering the fact that consumers wake-up and go to sleep with their mobile phones in hand while looking at the device as many as 150 times during the course of a day. At the same time it seems that mobile’s potential is still not fully utilized.

During ImpactDay #Mobile 2016, we will talk with our guests from Somo, Upday, Starcom, Onet, Mobile Institute or App Annie about how to develop the mobile market – not only from an advertising but also from a business perspective. We will also discuss the important subjects of mobile consumer segmentation, storytelling, the future of applications as well as the effectiveness of mobile campaigns.

conference program

START

10:00-10:15 – Introduction by Mariusz Wąsiński / MEDIA IMPACT POLSKA
10:15-10:30 – Welcome speech by Mark Dekan / RASM AG

MOBILE OVERVIEW

10:30-11:00 – Katarzyna Czuchaj-Łagód / MOBILE INSTITUTE – „Colours of mobile consumers”
11:00-11:20 – Martje Abeldt / APP ANNIE – „Business Intelligence in the future of mobile”
11:20-11:40 – Bartek Pucek / ONET – „How does mobile consumer behaviour impact marketers’ decisions”
11:40-12:00 – COFFEE BREAK

MANY SHADES OF MOBILE – MOBILE JOURNEY

12:00-12:20 – Ewa Zakrzewska / STARCOM – „Mobile storytelling”
12:20-12:40 – Anna Putts / SAMSUNG ELECTRONICS POLSKA – „Mobile ecosystem – gate to new dimensions and possibilities”
12:40-13:00 – Peter Wuertenberger / UPDAY – „The rise of mobile aggregators”
13:00-14:00 – LUNCH

NOW AND TOMORROW – MOBILE IN MARKETING STRATEGY

14:00-14:20 – Mike Betts / AKQA – „Future of mobile”
14:20-14:40 – Ross Sleight / SOMO Ltd – „Shakespeare dilemma – apps or web?”
14:40-15:00 – Piotr Szeleszczuk / ADIDAS – „Twitter in mobile campaigns: tips & tricks”
15:00-15:30 – SUMMARY – closing remarks and conclusions by Mariusz Wąsiński / MEDIA IMPACT POLSKA

The organizer reserves the right to make changes to the event program.

venue

Conference venue:

PGE Narodowy
Al. Ks. Poniatowskiego 1
Warsaw

PGE Narodowy