2017

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IMPACT DAY #EXPERIENCE

„Win the consumer”
15.03.2017 / PGE Narodowy

#people

Emo Sapiens. Harmonia powodów i emocji / prof. Rafał Ohme

Kultura hajpów – Dorota Peretiatkowicz / IQS & Leszek Szycman / Kompania Piwowarska

Emotional branding – Markus Schmidt / UnitedSenses GmbH

 

# technology

Dlaczego VR to idealna technologia do budowy brand experience? – Artur Kurasiński

Look into 2019: peer-to-peer data sharing – Petteri Vainikka / CXENSE

Customer Service Automation – jak Artificial Intelligence i Natural Language Processing poprawia obsługę klienta – Marek Zmysłowski / UnifiedFactory

 

#brands

BORUSSIA DORTMUND – The intense football experience- Carsten Cramer /

Borussia Dortmund (TBC)

Superconnectivity. Nic nie będzie już takie samo – Michał Kreczmar / PwC

 

#inspirations

Data driven marketing: from mass-experience to me-experience – Olga Korolec / Grupa Onet-RAS Polska

From Workplace to Lifespace – Eyal Litwin / Brain Embassy & Aleksandra Krawsz / Kinnarps, rozmowę poprowadzi Michał Wąsowski / Business Insider.