2015

The Media Impact conference brings participants to discuss the state of creativity in modern advertising. Experts from Axel Springer SE and Ringier AG as well as external guests will look into challenges, trends and future potential for the whole media industry so as the mother companies.

The conference will explore different approaches towards creativity seen by the perspective of clients, creative agencies, media houses and publishers. We try to find out how consumer-oriented approach and technology shapes the market. Topics concerning creativity in print, native advertising or mobile perspective will be covered.

Look into programme to find out how Huffington, VICE, ASMI, ZUIO, The Boom and Media Impact representatives will inspire you.

conference program

09:15 – 09:30 – Welcome by Mariusz Wąsiński / Media Impact

09:30 – 09:45 – Introduction by Mark Dekan / RASM AG

09:45 – 10:15 – Marek Dorobisz / The Boom – ”21 things you should know about creativity”

10:15 – 11:15 – Joe van Brussel / Huffington Post – ”The Nature of Native: How Branded Content and Advertising Empower Each Other”

11:15 – 11:45 – Coffee break, Networking

11:45 – 12:45 – Dietmar Dahmen – ”Old paths don’t lead to new goals”

12:45 – 13:15 – Alicja Cybulska / Havas Media – ”In search of meaningfulness”

13:15 – 14:15 – Lunch break

14:15 – 15:15 – Mark Adams / VICE – ”Content as advertiser’s message”

15:15 – 15:45 – Jacek Dzięcielak / Media Impact – ”Cross media solutions as a modern way of allocating marketing budgets”

15:45 – 16:00 – Coffee break, Networking

16:00 – 16:30 – Sven Ernst / Axel Springer Media Impact ”Tell a story! How to face the structural change of media business by using your brand and creativity”

16:30 – 17:00 – Thomas Elstner / ZUIO – ”What Advertisers can learn from the Millenial generation”

17:00 – 17:15 – Closing remarks by Mariusz Wąsiński / Media Impact

The organizer reserves the right to make changes to the event program.

venue

Accomodation:

Sheraton Warsaw Hotel

2 B. Prusa Street,

00-493 Warsaw

Get Together Dinner:

Panorama Bar and Lounge

Mariott Hotel – 40th floor

65/79 Aleje Jerozolimskie Street,

00-697 Warsaw

Conference venue:

Concept 13 Restaurant

9 Bracka Street,

00-501 Warsaw

Concept 13 Restaurant

Mariott Hotel - 40th floor

Sheraton Warsaw Hotel