IMPACT DAY #GROWTH
„Plant new ideas”
8.03.2018 / STUDIO TĘCZA
- Opening – Mariusz Wąsiński, Media Impact Polska
- Welcome – Mark Dekan, Grupa Onet-RAS Polska
- KEYNOTE: Culture of innovation as a company growth factor – Jim Fanning, Amazon Web Services
- Children govern parents’ wallets – building reach and engagement in families – Tomasz Han, Duckie Deck
- E-commerce. Discussion panel – moderator: Basia Żbik, payU
11:30-12:00 COFFEE BREAK
- KEYNOTE: Growth hacking – innovative way of building coverage and conversion – Tamir Jerby, Lemonade
- Case study – Bridgestone – Przemysław Trzaskowski, Bridgestone
- Think like a girl. Psychological dimension of contemporary womanhood and consequences for brands– Joanna Stopyra- Fiedorowicz, Womanology Expert
- David and Goliath in the world of 3 transport paradigms – Lech Kaniuk, iTaxi
- KEYNOTE: Interactive video and blockchain technology: a glance at the future of audience engagement and retention as a growth factor – Frederic Dionne, IVEP Blockchain, dubdub.com
- Ways to Grow Brands. Challenges and Trends – Tadeusz Żórawski, Communication Business Leader
- Needs, tensions, attituteds: how Adults Power transforms into Silver Tsunami – Dorota Peretiatkowicz, Michał Kot, Grupa IQS
- What we have learnt from Aliexpress about smart buying and who is magic smart-shopper – Maciej Kosiorek, Paweł Pawiński, Królicza Nora
16:05-17:00 CONCLUSION AND NETWORKING
Summary and surprise – Mariusz Wąsiński / Media Impact Polska
Country Manager, Switzerland and Central & Eastern Europe at Amazon Web Services
Executive Sales Leader with 20 years of sales, management, and technical accomplishments and a unique blend of business and technology expertise. I started my career as a C/C++ developer on Unix platforms and I take pride in staying detail-oriented on the latest technology trends. Today, I manage a team of top-performing enterprise sales and account managers. I have a proven track record of exceeding sales targets and I am consistently recognized for achievement and performance with particular strengths in developing and executing sales strategy and tactics that maximize customer, partner and company success.
Co-founder of Duckie Deck
Co-founder of Duckie Deck – a company that creates and delivers valuable content for children and parents. Responsible for coordinating and implementing all processes related to creating the future of brands. For over 10 years, he has been creating and developing products and services for families. He cooperates with, among others, Storck, PZU, Hasbro, FUJI Film, BZWBK and Castorama.
Growth Expert, VP Growth @ Lemonade Inc.
Tamir Jerby is the VP Growth at Lemonade, a full stack insurance company powered by AI and behavioral economics. Tamir has led growth and marketing teams for more than a decade, covering both B2C and B2B, from large global brands to rising startups. Tamir’s work focuses on scaling companies with a clear mission, so they can fulfill their potential and give back to the world. Tamir is a leading Growth Mentor for both Microsoft and Google by Providing practical, hands-on education to startups at different stages on how to grow their idea into a business.
Joanna Stopyra – Fiedorowicz
Womanology expert, author of Women Power Index
Womanology expert, Joanna specializes in the woman’s market, advisng companies in the area of building a culture of the organization that strengthens the potential of women and brands in communication and activities to this most influential group of consumers. As the first in Poland, she started a discussion on femvertising, which defines marketing rehabilitation. She is a social psychologist, she lectures at the SWPS University.
COO & Angel Investor in iTaxi, founder of PizzaPortal
Lech Kaniuk, founder of PizzaPortal a part of OnlinePizza Group Norden AB operating in Sweden, Finland, Austria and Poland. In 2009, Lech moved from Sweden to Poland to establish the Polish business PizzaPortal.pl. Today, Lech is one of the most well known persons on the startup scene in Poland. Prized by Brief Magazine as top 50 most creative person in Polish business and Business Link’s prise #BusinessGuru. Lech Kaniuk sold his first innovation at the age of 18. He has commercialized several innovations and done a high-tech spin off from the University of Technology in Lulea. Before joining OnlinePizza Norden, he was a Innovation Consultant in Sweden working for ALMI ForetagsPartner, having his radio show about innovations and co-produced a TV show called 72h Race – how to commercialize an idea in 72 hours. Since 2014, Lech has been an Angel Investor in iTaxi – Poland’s largest taxi hailing app. Since mid of 2016 Lech joined the Team as Board Memeber and COO to further grow the business.
CEO IVEP Blockchain, Founder of dubdub
Fred is a versatile technology entrepreneur, lawyer, inventor, and former platoon commander, with an intuitive market vision, and strengths in various tech stacks, business, corporate law, and finance. Before founding dubdub.com, a video technology company in 2014, Fred practiced law in the areas of financing, technology, intellectual property, securities and mergers and acquisitions at Stikeman Elliott and Osler. He is also the Founding Partner at blue HF, a successful boutique business law firm located in Montréal (Canada) which specializes in corporate, commercial and transactional legal services to VCs, SMEs and startup companies, with a focus on software technologies. Fred is passionate about blockchain technologies and open source software and their promise to change the web for what it was really supposed to be: a truly decentralized and transparent network of information and value.
Communication Business Leader
Business leader, expert in the field of marketing communication, long-time head of media houses (Universal McCann, PHD), author of many presentations and publications in Poland and abroad on consumer and technological trends. Coach, mentor, laureate of prizes, among others Leadership Award for Contribution to Market Research.
Sociologist and psychologist. The IQS Group
Dorota is a sociologist and psychologist, has been working in marketing research for over 17 years. He specializes in quantitative projects, especially for the FMCG industry, services and OTC. In IQS, she is responsible, among others, for products such as Adults Power or Hajp Hunting.
New Business Director. The IQS Group
Michał Kot has over 20 years of experience in market research. He specializes in comprehensive onffline and online research projects. A member of PTBRiO.
He studied communication design. For 4 years associated with the advertising industry. On a daily basis, he deals with the brand strategy on the web.
Cięty Język / University of Wrocław / Królicza Nora
A sociologist specializing in the methodology of qualitative research and the social construction of the Internet. In parallel to his classes at the University of Wrocław and the University of Social Sciences and Humanities, he is a researcher, consultant and marketing strategist, currently at the Cięty Język agency in Wrocław.