WHEN: March 28, 2019

WHERE: PGE Narodowy
Business Club
Al. Księcia Poniatowskiego 1



8:45 – 9:30 REGISTRATION

9:45 – 10:00 #OPENING

Welcome – Mariusz Wąsiński, Ringier Axel Springer Polska
Openning – Mark Dekan, Ringier Axel Springer Media AG

10:00 – 11:20 BRANDS

  • Will the digital future change the rules of building a strong brand? A few potential threats to which we are (quite) not ready – Jacek Karolak, 180heartbeats Jung v. Matt
  • Impact led leadership for brands with a purpose – Paweł Niziński, Goodbrand Central Eastern Europe
  • Allice in online wonderland aka effectivness in internet advertising- real vs fake decoded – Jovan Protic, Ringier Axel Springer Polska
  • Creativity vs Leadership – Kaitlyn Chang, Kobza and the Hungry Eyes

11:20 – 12:00 COFFEE BREAK

12:00 – 13:00 PEOPLE

  • What corpo leaders  may learn from startups in digital transformation – Eyal Reshef, Israel Mobile Association
  • Leadership, artificial intelligence and the Polish case – Olgierd Świda, Tools2lead
  • How to lead successful collaboration across your business – Rav Dhaliwal, Customer Success Evangelist

13:00 – 14:00 LUNCH

14:00 – 15:20 ECOSYSTEM

  • How to scale-up business with technology – Ewa Lis-Jeżak, IDC
  • Leadership in disruptive time – Istvan Martis, CEO – Stepstone.pl / Profession.hu
  • How challanger banks are shaping the future of finance – Karol Sadaj, Revolut


Jacek Karolak

Jacek Karolak

Strategy Director&Partner 180 heartbeats + Jung v Matt

Jacek started with marketing (Mars, Ernst & Young), and since 2001 he has been involed by digital media: Arena.pl portal, Starcom MediaVest Group (where he founded an interactive department), and then the K2 agency.

Since 2017 he has been managing the strategy at 180heartbeats.

Jovan Protic

Jovan Protic

Chief Operating Officer Ringier Axel Springer Polska

For several years Jovan has been responsible for digital media portfolio of Ringier Axel Springer AG in CEE markets. He has been associated with Ringier Axel Springer since 2005. Until 2014, he worked as a CDO in Ringier Axel Springer Serbia. In February 2016, he was appointed to the Ringier Axel Springer Media AG Leadership Team, where he is responsible for the Digital Publishing area. From September 2018, he is a Member of the Management Board of Ringier Axel Springer Polska.
Kaitlyn WonJung Chang

Kaitlyn WonJung Chang

COO, Kobza and the Hungry Eyes – KTHE

Born in Korea, raised in the U.S. and in based in Austria since 2012, she has 15 years’ working experience in the intersection between tech and creativity. 10 years at Samsung Group as Managing Director of Cheil Austria & Switzerland, the in-house creative agency of Samsung. Currently serving at Austrian independent creative agency, Kaitlyn has won more than 50 international and Austrian innovation and creative awards including Cannes Lions Titanium and Innovation Lions shortlists, Clios, D&AD and Webby’s.

In her “parallel life” she is Vice President for the nonprofit organization Women of Vienna, the biggest community for women in Austria (17,000 members). She also acts as a jury member and keynote speaker in various international creativity events, and mentors and advises startups in both Vienna and Seoul, with focus on the intersection between technology, creativity and diversity.

Rav Dhaliwal

Rav Dhaliwal

Consumer Success Evangelist

Rav has been working in the European technology sector for the last 25 years, specialising in the adoption of collaboration and productivity software. For the last 8 years, Rav has built and lead teams in three hyper growth Software companies that are now collectively valued at over $7 billion dollars (Slack, Zendesk, Yammer).

Rav is a published author, regular public speaker and advises early stage startups on post sales strategy and operations.

Eyal Reshef

Eyal Reshef

Founder & CEO, IMA hub of the Israeli startup eco-system

Founder and CEO of the Israeli startup hub of innovative/disruptive products and solutions in the areas of Big Data & Analytics, Digital, Cyber & Security, AI, Automation, Fintech, Blockchain, IoT.

For the past 16 years, he has been leading the Israeli start-up eco-system, connecting small growing companies with Fortune 500 companies in the USA and Europe. Among is known achivements is the ability to help corporate to launch innovation programs that result in commercial product deployments. He acts as an ‘trusted advisor’ to many C-Level executives on how to leverage innovation from startups.

Over 5000  innovative products, systems and solutions developed by Israeli start-ups have passed through his hands. He focuses mainly on the telecommunications, financial, retail and healthcare sectors.

Olgierd Świda

Olgierd Świda

Coach, Founder, Tools2Lead

Olgierd has combined his global expertise in business development, marketing, softwarelicensing and television production. He coaches and trains groups and individualsin the areas of inspiring leadership, effective communication and win‐win negotiations, particularly in multicultural environment. He is an ICC Certified Coach and a Trainer at Robbins Research International, an Anthony Robbins company.

He speaks six languages: English, German, Polish, Spanish, Portuguese and Russian.

Ewa Lis-Jeżak

Ewa Lis-Jeżak

Regional Director Poland & Baltic States in IDC

Graduate of the Faculty of European Law of the Adam Mickiewicz University in Poznań, currently General Manager at IDC, earlier was a Board Member in CEE and CIS regions where for 4 years she has been was responsible for marketing strategy and introduction of new products. She has 20 years of experience in communication and new technologies marketing.

Earlier she worked for Symantec (2014) and Hewlett-Packard (2010). For few years she was the lecturer of marketing communication on post-graduate studies in Tshner European University (2009).

Istvan Martis

Istvan Martis

CEO, Profession.hu

A professional with international expertise in the recruitment industry. CEO of Profession.hu the market leading job portal in Hungary, Group Director Job Classified at Ringier Axel Springer.

Previously Sales Director of the job portal in Budapest and Senior Associate at Korn/Ferry International. Graduated political sciences. A passionate amateur triathlete.

Karol Sadaj

Karol Sadaj

Country Manager, Revolut

Karol Sadaj is an experienced marketer with a unique profile – he combines the expertise he gained while working for global corporations of consumer goods (PepsiCo, Philip Morris) with the ability to bring innovation to the market by technology moguls (Uber, Google).

Previously he worked as the head of Uber marketing in Poland. He was responsible for the rapid growth of the company, all marketing activities and cooperation with business partners. Ealier, he worked at Google. He is actively involved in mentoring and consulting for startups. His passion is technological innovation and diving. He graduated from management and marketing at the University of Gdańsk.

Paweł Niziński

Paweł Niziński

Partner, Goodbrand CEE

Strategic consultant in the field of brand building and sustainability in business. Market Explorer BCorps and BLab Europe promoting the Benefit Economy movement. He has over 25 years of experience in the marketing, communication and strategic approach to Corporate Social Responsibility. Founder and Managing Partner of Goodbrand & Company Polska, CEO better – Social Design Company, a strategic consulting company in building brands with the purpose (purposeful brands) and managing relations with stakeholders.

In the years 1992-2007 in the communication and marketing industry, as Managing and creative director of Young & Rubicam Brands (1999-2007), co-founder of Upstairs (1997-1999), Creative Director of EURO RSCG (1994-1997), Senior Art Director at J.Walter Thompson (1992-1994). Lecturer in marketing communication, responsible business and sustainable development (including: ALK, UJ, UW, School of SAR Brand Strategy, Harvard Business Review). A sociologist (UW) and designer (Academy of Fine Arts in Warsaw) by profession.

Mark Dekan

Mark Dekan

CEO Ringier Axel Springer Polska; CEO Ringier Axel Springer Media AG

Mark Dekan, as the CEO of Ringier Axel Springer Media AG, is responsible for the joint venture of Axel Springer and Ringier on the media market in Central and Eastern Europe. In Poland, he is also the CEO of Ringier Axel Springer Polska, managing a portfolio of over twenty major media brands in the country.

Prior to taking up the position of CEO of Ringier Axel Springer Media AG in 2013, as a CFO, he was responsible for managing the finances of the group. Previously, until 2008, he held the position of finance director at Axel Springer SE.

Mariusz Wąsiński

Mariusz Wąsiński

Managing Director Sales/AP&SM Ringier Axel Springer Polska

Mariusz Wąsiński has nearly 20 years of experience working in nationwide media. He specializes in managing sales teams, building sales strategies and negotiations. A specialist in the field of internet, radio and press advertising.

He worked in the advertising office of RMF FM and Ringier Axel Springer Polska. Since 2014, he is responsible for the commercialization of advertising space belonging to Ringier Axel Springer Polska.

He is a member of the supervisory board of IAB Polska, an organization responsible for the promotion and development of the online market in Poland. Member of the European Advertising Committee in the International News Media Association (INMA).