DATE: September 25, 2018

venue: Warszawa, ul. Mińska 65

AGENDA

 

8:30 – 9:45  Registration & Breakfast

9:45 – 10:20 #OPENING

  • Opening – Mariusz Wąsiński, Media Impact
  • Welcome – Mark Dekan, Ringier Axel Springer Polska

10:20 – 11:40 #BRANDS

  • Zoom-out of the brand strategy. Growth through the development of the organization’s competences – Sebastian Szysz, Zenith
  • Design: strategy made visible – Arkadiusz Łoś, Przemysław Pawlak, Dragon Rouge,
  • Does the truth stand a chance in the world of marketing? – Aleksandra Koszewska, Carlsberg Polska
  • Digital healthcare. Power chat Tomasz Staszelis, Polpharma, Dorota Cudna-Sławińska, Kantar Healthcare Polska

11:40 – 12:20 COFFEE BREAK

12:20 – 13:20 #PEOPLE

  • Why are we so effective at interfering with innovation? – Karolina Kałużna, Igor Zajda, 360 Agency Przestrzeń
  • The most preposterous questions from clients and why they have a deep meaning – Michał Wolniak, Paweł Loedl, VML Poland
  • Women shopping online. What is important to them, what bothers them, how to reach them effectively? – Katarzyna Krzywicka-Zdunek, Dorota Peretiatkowicz, Grupa IQS

 

13:20 – 14:30 LUNCH

14:30 – 15:50 #ECOSYSTEM

  • Content may be the king, but distribution rules the land – Emilie Reynaud, Ringier AG
  • Embracing disruption to drive change – Alice Hennessy, Amplifi Global, Dentsu Aegis Network
  • Why business doesn’t like Artificial Intelligence? – Nina Suffczyńska-Hałabuz, The Boston Consulting Group
  • Digital media – which place on the podium? – Jacek Dzięcielak, Double Check

15:50 – 16:00 THANK YOU!

Kontakt

ewa(dot)hutny(at)ringieraxelspringer.pl