IMPACT DAY #GROWTH
„Plant new ideas”
8.03.2018 / STUDIO TĘCZA
- Opening – Mariusz Wąsiński, Media Impact Polska
- Welcome – Mark Dekan, Grupa Onet-RAS Polska
- KEYNOTE: Culture of innovation as a company growth factor – Jim Fanning, Amazon Web Services
- Children govern parents’ wallets – building reach and engagement in families – Tomasz Han, Duckie Deck
- Backstage: understanding the data behind the music – Yoav Banai, Deezer
- E-commerce. Discussion panel – moderator: Basia Żbik, payU. Panelists: Viktor Romaniuk Wanli, Kinguin; Michał Jaworski, Rainbow Tours; Maciej Patla, Onet; Kasia Kazior, Frisco
11:30-12:00 COFFEE BREAK
- KEYNOTE: Growth hacking – innovative way of building coverage and conversion – Tamir Jerby, Lemonade
- Case study: How to be effective in content marketing and how to effectively measure it? Case study Bridgestone “Bezpieczna” – Aleksandra Pawlińska, Marcin Nietrzebka – Media Impact Polska; Przemysław Trzaskowski – Bridgestone
- David and Goliath in the world of 3 transport paradigms – Lech Kaniuk, iTaxi
- Think like a girl. Psychological dimension of contemporary womanhood and consequences for brands– Joanna Stopyra- Fiedorowicz, Womanology Expert
- KEYNOTE: Interactive video and blockchain technology: a glance at the future of audience engagement and retention as a growth factor – Frederic Dionne, IVEP Blockchain, dubdub.com
- Ways to Grow Brands. Challenges and Trends – Tadeusz Żórawski, Communication Business Leader
- Needs, tensions, attituteds: how Adults Power transforms into Silver Tsunami – Dorota Peretiatkowicz, Michał Kot, Grupa IQS
- What we have learnt from Aliexpress about smart buying and who is magic smart-shopper – Maciej Kosiorek, Paweł Pawiński, Królicza Nora
16:05-17:00 CONCLUSION AND NETWORKING
Summary and surprise – Mariusz Wąsiński, Media Impact Polska
CEO of Groupa Onet-RAS Polska, CEO Ringier Axel Springer Media AG
As CEO of Ringier Axel Springer Media AG Mark Dekan is presiding the Ringier Axel Springer Leadership Team. In addition to his role as CEO of the Joint Venture, he is also CEO of the ONET-RAS Polska Group as well as the Chairman of the Supervisory Board of Grupa ONET.pl and Media Impact Polska. Before his appointment as CEO of Ringier Axel Springer Media AG in 2013, he was as CFO responsible for the establishment and management of the finance function of the group. Prior to joining Ringier Axel Springer Media AG, he was since 2008 Manager of the Finance and Services Division at Axel Springer SE and prior worked in various in senior financial positions.
Vice President, Media Impact Polska
Manager with nearly twenty years of experience in working in nationwide media, specializing in managing sales teams, building sales strategies and negotiations. An expert on internet, radio and press advertising. He worked in the advertising division of RMF FM and Ringier Axel Springer Polska. From 2014, as the Vice President of the Management Board of Media Impact Polska, he is responsible for the commercialization of advertising space belonging to Ringier Axel Springer Polska and Grupa Onet.pl. A graduate of English Philology at the University of Silesia (specialization in translation with German). He completed the managerial skills improvement program organized by Harvard Business School Publishing and the Canadian International Management Institute. He is a member of the supervisory board of IAB Polska, an organization responsible for the promotion and development of the online market in Poland. Member of the European Advertising Committee in the International News Media Association (INMA). Professional interests: new technologies, personal development and leadership.
Country Manager, Switzerland and Central & Eastern Europe at Amazon Web Services
Executive Sales Leader with 20 years of sales, management, and technical accomplishments and a unique blend of business and technology expertise. I started my career as a C/C++ developer on Unix platforms and I take pride in staying detail-oriented on the latest technology trends. Today, I manage a team of top-performing enterprise sales and account managers. I have a proven track record of exceeding sales targets and I am consistently recognized for achievement and performance with particular strengths in developing and executing sales strategy and tactics that maximize customer, partner and company success.
Co-founder of Duckie Deck
Co-founder of Duckie Deck – a company that creates and delivers valuable content for children and parents. Responsible for coordinating and implementing all processes related to creating the future of brands. For over 10 years, he has been creating and developing products and services for families. He cooperates with, among others, Storck, PZU, Hasbro, FUJI Film, BZWBK and Castorama.
Product Strategy Manager, Deezer
Yoav is the Product Strategy Manager at Deezer, responsible for developing mid and long-term product strategy, creating a partnership & acquisition road map, and leading strategic business development projects globally. With a background as an infantry commander, corporate lawyer, and an INSEAD MBA Yoav combines strategic thinking, design mindset, and a passion for developing customised solutions to overcome challenges in the intersection of technology and entertainment.
Growth Expert, VP Growth @ Lemonade Inc.
Tamir Jerby is the VP Growth at Lemonade, a full stack insurance company powered by AI and behavioral economics. Tamir has led growth and marketing teams for more than a decade, covering both B2C and B2B, from large global brands to rising startups. Tamir’s work focuses on scaling companies with a clear mission, so they can fulfill their potential and give back to the world. Tamir is a leading Growth Mentor for both Microsoft and Google by Providing practical, hands-on education to startups at different stages on how to grow their idea into a business.
Joanna Stopyra – Fiedorowicz
Womanology expert, author of Women Power Index
Womanology expert, Joanna specializes in the woman’s market, advisng companies in the area of building a culture of the organization that strengthens the potential of women and brands in communication and activities to this most influential group of consumers. As the first in Poland, she started a discussion on femvertising, which defines marketing rehabilitation. She is a social psychologist, she lectures at the SWPS University.
COO & Angel Investor in iTaxi, founder of PizzaPortal
Lech Kaniuk, founder of PizzaPortal a part of OnlinePizza Group Norden AB operating in Sweden, Finland, Austria and Poland. In 2009, Lech moved from Sweden to Poland to establish the Polish business PizzaPortal.pl. Today, Lech is one of the most well known persons on the startup scene in Poland. Prized by Brief Magazine as top 50 most creative person in Polish business and Business Link’s prise #BusinessGuru. Lech Kaniuk sold his first innovation at the age of 18. He has commercialized several innovations and done a high-tech spin off from the University of Technology in Lulea. Before joining OnlinePizza Norden, he was a Innovation Consultant in Sweden working for ALMI ForetagsPartner, having his radio show about innovations and co-produced a TV show called 72h Race – how to commercialize an idea in 72 hours. Since 2014, Lech has been an Angel Investor in iTaxi – Poland’s largest taxi hailing app. Since mid of 2016 Lech joined the Team as Board Memeber and COO to further grow the business.
CEO IVEP Blockchain, Founder of dubdub
Fred is a versatile technology entrepreneur, lawyer, inventor, and former platoon commander, with an intuitive market vision, and strengths in various tech stacks, business, corporate law, and finance. Before founding dubdub.com, a video technology company in 2014, Fred practiced law in the areas of financing, technology, intellectual property, securities and mergers and acquisitions at Stikeman Elliott and Osler. He is also the Founding Partner at blue HF, a successful boutique business law firm located in Montréal (Canada) which specializes in corporate, commercial and transactional legal services to VCs, SMEs and startup companies, with a focus on software technologies. Fred is passionate about blockchain technologies and open source software and their promise to change the web for what it was really supposed to be: a truly decentralized and transparent network of information and value.
Communication Business Leader
Business leader, expert in the field of marketing communication, long-time head of media houses (Universal McCann, PHD), author of many presentations and publications in Poland and abroad on consumer and technological trends. Coach, mentor, laureate of prizes, among others Leadership Award for Contribution to Market Research.
Sociologist and psychologist. The IQS Group
Dorota is a sociologist and psychologist, has been working in marketing research for over 17 years. He specializes in quantitative projects, especially for the FMCG industry, services and OTC. In IQS, she is responsible, among others, for products such as Adults Power or Hajp Hunting.
New Business Director. The IQS Group
Michał Kot has over 20 years of experience in market research. He specializes in comprehensive onffline and online research projects. A member of PTBRiO.
He studied communication design. For 4 years associated with the advertising industry. On a daily basis, he deals with the brand strategy on the web.
Cięty Język / University of Wrocław / Królicza Nora
A sociologist specializing in the methodology of qualitative research and the social construction of the Internet. In parallel to his classes at the University of Wrocław and the University of Social Sciences and Humanities, he is a researcher, consultant and marketing strategist, currently at the Cięty Język agency in Wrocław.
Head of Customer Success EMEA, PayU
Z wykształcenia strateg i finansistka, z praktyki i zamiłowania człowiek od efektywnej komunikacji z ponad 10-letnim doświadczeniem w doradztwie, branży mediowej i eCommerce. W swojej karierze m.in. Rzecznik Prasowy Grupy Onet, IR-owiec w TVN S.A. , doradca w Deloitte Business Consulting a także współtwórca start-upu. Doktorantka Leeds Beckett University badająca zakodowane procesy decyzjne. Absolwentka DePaul University w Chicago oraz Wyższej Szkoły Biznesu – National Louis University. Zapalony sportowiec-amator: zawodniczka polo, ukończyła 10 maratonów, uprawia wspinaczkę sportową, narciarstwo, skitouring, jogę i niemal zawsze jest w ruchu.
Communication Manager, Bridgestone Europe
Przemysław is responsible for PR and communication of Bridgestone brands on seven markets in Eastern Europe. He has been involved in PR and marketing communications for over 10 years. He gained experience on both the client and agency side. He carried out projects for the largest brands in the financial, automotive and transport industries. A graduate of the Faculty of Journalism and Political Science at the University of Warsaw.
E-commerce Director, Rainbow Tours
Since 2009 he has been associated with the Rainbow travel agency, where he is responsible for e-marketing and development and optimization of the R.pl website. Multiple speaker at conferences in the field of marketing automation, one-to-one marketing, retargeting, big data and optimization of advertising activities. Member of the Effie jury in 2016 and 2017. Manages the e-commerce and IT operations. Winner of 2 awards in the European Search Awards 2017 competition, winner in the Mixx Awards 2017 competition, five-time winner of the Effie award in 2012-2015, winner in the E-commerce Poland Awards 2017 competition. From the beginning of his professional career he has been involved in tourism and e-commerce (previously FRU and TUI). A graduate of the Warsaw School of Economics and the Lodz University of Technology.
Strategic Project Manager, Media Impact Polska
Many years of experience in running various projects related to digital and traditional media. Work on the side of the largest publishers in Poland in the areas of technology projects and product development. In 2014, she developed and managed the City Appetite sturtup, creating a nationwide culinary festival in Poland. From 2015, associated with Grupa Onet, RAS Polska as a leader in content marketing projects Aleksandra has been creating the largest projects for key clients.
Head of the Market Analysis Department, Media Impact Polska
A passionate photographer, a sociologist by education, he has been observing and analyzing the media market from the publisher’s perspective for 14 years. For several years, he has been developing research on the effectiveness of clients’ marketing activities in Media Impact Polska.
Viktor Romaniuk Wanli
Viktor Romaniuk Wanli is a visionary entrepreneur and the co-creator of the modern gaming & eSports ecosystem, innovating the industry since 2003. In 2013 he pioneered the secondary market for digital games by establishing Kinguin, the first marketplace directly linking digital game sellers and consumers. This year, Kinguin is projected to surpass 100 million dollars of annual revenue.
– CEO of Kinguin.net, a marketplace for digital games with 6.5 million users
– CEO of Team Kinguin SA, the number one eSport organization in Poland
– CEO of Kinguin Franchising Systems, a company created with the purpose to establish eSports hubs around the world
E-commerce, Project & Marketing Manager, Grupa Onet-RAS Polska
E-commerce, Project & Marketing Manager with over 15 years of experience in the field of internet and marketing. For the last nearly 8 years he has been implementing e-commerce projects. Until now, he managed many online stores, in various industries, and developed and implemented e-commerce projects, including: for Medicover.pl, Travalia.pl. The largest project implemented was Motointegrator, which during the year became the largest automotive e-commerce platform in Poland. For this success, in 2012, I was nominated for the Marketing Director of the Year award in the Innovation category. He is a frequent speaker at industry conferences. From January 2018. he is responsible for the implementation of the content commerce project and the development of e-commerce in Grupa Onet.pl
Key Professional Experience:
– Set-up and development of StartUp’s
– Management of an eCommerce Venture
– Strategic Consulting in Europe and Africa
– Experience in Online, Telecommunications, Media and Retail