DATE: September 25, 2018

venue: Warszawa, ul. Mińska 65

The increasing complexity and rapidly changing environment make it necessary for companies to constantly redefine their business and how they communicate with their customers.

For this, innovation is essential.

Innovation is at the forefront of the list of strategic priorities. Failure to act in this area means an increasing risk of losing market position. What does innovation mean in practice and how to implement it in the company’s strategy?

Welcome to Impact Day #STRATEGY.

Speakers from Poland and the world will talk about the role and place of innovation strategies in business, marketing and communication activities. They will show examples of how innovation can be used to achieve strategic advantage. They will tell you if and how the implementation of the innovation strategy in the company’s strategy helps to maintain and improve the position of the company.

Impact Day conferences are subject to DIMAQ accreditation. The participant receives 20 points, the panelist 25 points and the speaker 40 points.
More about accreditation here: dimaq.pl
 
SPEAKERS
Mark Dekan

Mark Dekan

CEO RAS Polska, CEO Ringier Axel Springer Media AG

As CEO of Ringier Axel Springer Media AG Mark Dekan is presiding the Ringier Axel Springer Leadership Team. In addition to his role as CEO of the Joint Venture, he is also CEO of the ONET-RAS Polska Group as well as the Chairman of the Supervisory Board of Grupa ONET.pl and Media Impact Polska. Before his appointment as CEO of Ringier Axel Springer Media AG in 2013, he was as CFO responsible for the establishment and management of the finance function of the group. Prior to joining Ringier Axel Springer Media AG, he was since 2008 Manager of the Finance and Services Division at Axel Springer SE and prior worked in various in senior financial positions.

Mariusz Wąsiński

Mariusz Wąsiński

Managing Director/Sales, Media Impact Polska

Manager with nearly twenty years of experience in working in nationwide media, specializing in managing sales teams, building sales strategies and negotiations. An expert on internet, radio and press advertising.
He worked in the advertising division of RMF FM and Ringier Axel Springer Polska. From 2014, as the Vice President of the Management Board of Media Impact Polska, he is responsible for the commercialization of advertising space belonging to Ringier Axel Springer Polska and Grupa Onet.pl.
A graduate of English Philology at the University of Silesia (specialization in translation with German). He completed the managerial skills improvement program organized by Harvard Business School Publishing and the Canadian International Management Institute. He is a member of the supervisory board of IAB Polska, an organization responsible for the promotion and development of the online market in Poland. Member of the European Advertising Committee in the International News Media Association (INMA)
Professional interests: new technologies, personal development and leadership.

Sebastian Szysz

Sebastian Szysz

Strategy Director, Zenith

8 years of experience in marketing strategy, communication and media. Passionate about non-standard and effective marketing solutions and new technologies that drive them. For the last 5 years he has been responsible for creating and developing Zenith’s strategic competences and building communication strategies for the agency’s clients.

Arkadiusz Łoś

Arkadiusz Łoś

Brand Consulting Director, Dragon Rouge

Marketing strategist. Promoter of strategic thinking in designing. For over 15 years, he has been involved in the creation and transformation of brands in the B2C and B2B industries. He worked in various types of agencies, occupying managerial positions and being responsible for creating brand strategies and communication. Since 2009, as the Brand Consultig & CI Director, he has been managing the department of service and corporate brands in the international strategic-branding agency Dragon Rouge, where he manages a team of consultants and designers. He has completed several dozen comprehensive projects. Numerous of these projects have been awarded in Poland and abroad, among others Effie Awards, Transform Awards and Rebrand 100 Global Awards. A long-term lecturer and a member of the Program Board of the SAR Brand Strategy School.
Przemysław Pawlak

Przemysław Pawlak

Design Director Dragon Rouge

A graduate from the Academy of Fine Arts in Graphic Design. In the advertising industry, he spent almost his entire professional life (nearly 10 years). He worked in such agencies as IQ Marketing, VML and nairobia, in which he was the Creative Director for over 3 years. He created advertising campaigns for many well-known brands: Tyskie, Książęce, Aviva, Diageo, Gothaer, Nałęczowianka and countless campaigns for lesser-known brands: Samsung, Nikon, Orange, KFC, Burger King and many others.
Disappointed with the advertising industry, he realized that the coolest things are done in branding.
In Dragon Rouge, he has been trying to convince his clients to bold ideas for over two years and he fights with focus studies.
Aleksandra Koszewska

Aleksandra Koszewska

Okocim Junior Brand Manager, Carlsberg Polska

A trained business psychologist with a degree from the Jagiellonian University. After years of work in HR consulting with the Finance, Services and FMCG industries, she discovered her vocation in marketing. Connected with the Okocim brand from the very beginning of its repositioning process, which resulted in the title of the Brand of the Year 2017 by Media & Marketing Polska. She ran the largest branded content project on the Polish market, carried out in cooperation with Onet. He believes that it is impossible to build a brand from behind the desk, without contact with the consumer and his reality. She is fascinated by the relationship between art and marketing communication.

Tomasz Staszelis

Tomasz Staszelis

Chief Digital Oficer, Polpharma

An expert in the field of Digitalisation and IT Management. He has gained his experience in managerial positions at large Polish and international companies, such as Coca-Cola, Elbrewery, Grupa Żywiec, Heineken, Walgreens Boots Alliance. He is currently Chief Digital Officer at the Polpharma Group. His areas of expertise include Digital transformation, IT strategy integral with the company’s business strategy, management of business processes and integration processes in mergers. He has led numerous major global business transformation programs which consisted in integration of business and technology. Over 14 years of working abroad he gained extensive experience in managing a culturally diverse environment and in international mergers. He has a degree in Telecommunications from the Gdańsk University of Technology and an MBA from Strathclyde University and the University of Gdańsk. He also completed an Executive MBA course at INSEAD.
Dorota Cudna-Sławińska

Dorota Cudna-Sławińska

Managing Director Kantar Healthcare

In marketing and market research since 2001, initially as a quantitative researcher, then as a Business Development Manager at Research International. Responsible for projects for the B2C and B2B sectors, both for local and foreign clients. In the years 2006-2009, as a strategy consultant at Esteem, she was developing strategic projects and for clients from various sectors, including pharmaceuticals. Since 2010, at Kantar Healthcare (formerly Millward Brown), she has been responsible for market research and consultancy for Pharma & Healthcare clients.
Experienced moderator of strategic and creative workshops for clients from the pharmaceutical, telecommunications, financial, IT and FMCG industries. She conducted training in the workshop process and pharmaceutical market research at the Polish Society of Market and Public Opinion Researchers. A member of the Polish Association of Market and Opinion Researchers (PTBRiO), a trainer and speaker at PTBRiO conferences.
Karolina Kałużna

Karolina Kałużna

agencja holistyczna Przestrzeń

Speaker (Cannes Lions, EuroBest, TEDx, Makreting and Technology); over 10 years in the communication and branding industry. She worked for global, regional and Polish clients, including IKEA, Tic Tac, EB, Żywiec Zdrój, Jacobs. Earlier, Associate Creative Director at VML Poland and Creative at Saatchi & Saatchi. Currently a co-founder of a holistic agency, Przestrzeń. A graduate from Service Design studies.

Igor Zajda

Igor Zajda

agencja holistyczna Przestrzeń

Speaker (Congress of Researchers, Thursdays Social media); Strategist and manager previously associated with Kompania Piwowarska (Żubr, Tyskie, Dębowe) and Grupa Żywiec (EB and Specjal). He is fascinated by the creation of brands from scratch and the reactivation of those already existing. He uses his marketing experience to look at business needs more widely and find solutions equally widely. He is passionate about the work process, creating and running project teams. He will not survive without sport and mountains. Co-founder of a holistic agency, Przestrzeń.

Monika Remiszewska

Monika Remiszewska

People&Development Director, Ringier Axel Springer

Monika conducts activities in the field of HR management in the entire Ringier Axel Springer group based in Zurich. He is also the HR Director of Ringier Axel Springer Polska.

Prior to joining Riniger Axel Springer, Monika was a partner at Korn Ferry, where she was responsible for the technology and media sector. She also conducted Digital practice in the Central Europe region, supporting start-ups and leading digital brands in the area of e-commerce, payments and media. Previously, for over fifteen years, she worked in the consulting departments of PWC, IBM and Microsoft. Specialized in consulting projects in the area of building and implementing strategy, business transformation, human capital management, mergers and acquisitions, change management and redefining organizations and processes.

Michał Wolniak

Michał Wolniak

President & Head of Advisory, VML Poland

He has been involved in the marketing industry for 20 years. Founder of the European network hub of the VML advertising agency from the WPP holding. He is responsible for searching and prototyping new business solutions and their adaptation to existing processes and the specificity of the client’s organization. He conducts projects for the transformation of digital business clients according to the methodology of the Connected Consumer Experience.

Together with the VML Poland team, he won 165 awards at the most important industry festivals. Twice awarded the title of Man of the Year.

Co-founder of Nightly. He loves the theater. Serial (quadruple) father.

 

Paweł Loedl

Paweł Loedl

Chief Strategy Officer, VML Poland

Currently, Chief Strategy Officer of VML Poland, the largest European branch of the VML advertising agency network from the WPP holding. Earlier Strategy Director at ING Bank Śląski. He cooperated with such brands as Philips, Żywiec, Warka, Johnnie Walker, Bacardi, Tic Tac, Żywiec Zdrój, Red Bull, ING, Danone. The agency combines the competences of a traditional communication strategy with the use of (reasonable!) Digital tools. More than in trends and #nextbigthing, he believes in insights, real, human needs and providing valuable, useful solutions..

Katarzyna Krzywicka-Zdunek

Katarzyna Krzywicka-Zdunek

Grupa IQS

A sociologist, she has been involved in qualitative research for over 20 years. She specializes in research related to various target groups – children, broadly understood youth, as well as with women. She leads a qualitative research team, loves challenges and consumer segmentations. Doused in social media. Leader of Kids Power and Young World projects.
The leader of the Women Power project, treating Polish women aged 16-65.
Dorota Peretiatkowicz

Dorota Peretiatkowicz

Grupa IQS

A sociologist and psychologist, in marketing research for over 20 years. She specializes in quantitative projects, especially for the FMCG industry, services and OTC. Leader of the innovative research project Hajp Hunting and Adults Power and of the Women Power project, treating Polish women aged 16-65.
Emilie Reynaud

Emilie Reynaud

Global Digital Consultant - Ringier International Units

After marketing experiences in start-ups, international companies and as a freelance, Emilie Reynaud is currently working as a Global Digital Consultant & AI Coordinator for Ringier, a worldwide media & classifieds powerhouse. Fascinated by new technologies and the constant evolution of the marketing ecosystem, she spent the last two years leading the implementation of innovative initiatives within the group in order to future-proof its brands.

Alice Hennessy

Alice Hennessy

Global Media Partnerships Director, Amplifi Global, Dentsu Aegis Network

Alice is a Global Media Partnerships Director at Amplifi Global, Dentsu Aegis Network based in London. As part of her role, Alice works closely with DAN brands, such as Carat and iProspect, and global media partners including Google, Facebook and Amazon, to identify and help resolve common challenges across the business. Whilst her background is in performance media, Alice applies her biddable expertise to partnerships and contributes to the development of transformational strategic solutions that deliver benefits across the network.

Nina Suffczyńska-Hałabuz

Nina Suffczyńska-Hałabuz

Marketing Director, The Boston Consulting Group

She manages the marketing area of the leading strategic consulting company and acts as a marketing leader in Central and Eastern Europe. She acts as a strategic adviser to the team of Partners in the use of marketing tools for business development in the sector dimension and in new areas such as Digital Ventures, BCG GAMMA, DigitalBCG, Technology Advantage. The projects that she runs are addressed to the top management, top managers and graduates of the best world universities and MBA programs at universities such as Harvard Business School, INSEAD or London Business School.

Jacek Dzięcielak

Jacek Dzięcielak

co-founder and CEO, Double Check

A recognized media expert with a clear specialization in digital media. He has been associated with the media industry since 2001, when he built operations in the digital media Media Contacts, later Havas Digital. From 2003 to 2013, he was the CEO of Havas Media (Havas Media, Arena Media, Havas Digital, Havas Sports & Entertainment). From November 2013 to April 2016, he carried out the integration of sales organizations of Grupa Onet.pl and Ringier Axel Springer Polska, leading as the CEO, Media Impact Polska. Jacek is a graduate of MBA University of Calgary and INSEAD / CEDEP in France.

Contact

ewa(dot)hutny(at)ringieraxelspringer.pl

Drukarnia Praska

ul. Mińska 65
wejście od ul. Chodakowskiej