DATE: September 25, 2018
venue: Warszawa, ul. Mińska 65
For this, innovation is essential.
Innovation is at the forefront of the list of strategic priorities. Failure to act in this area means an increasing risk of losing market position. What does innovation mean in practice and how to implement it in the company’s strategy?
Welcome to Impact Day #STRATEGY.
Speakers from Poland and the world will talk about the role and place of innovation strategies in business, marketing and communication activities. They will show examples of how innovation can be used to achieve strategic advantage. They will tell you if and how the implementation of the innovation strategy in the company’s strategy helps to maintain and improve the position of the company.
More about accreditation here: dimaq.pl
CEO Ringier Axel Springer Polska; CEO Ringier Axel Springer Media AG
Mark Dekan, as the CEO of Ringier Axel Springer Media AG, is responsible for the joint venture of Axel Springer and Ringier on the media market in Central and Eastern Europe. In Poland, he is also the CEO of Ringier Axel Springer Polska, managing a portfolio of over twenty major media brands in the country.
Prior to taking up the position of CEO of Ringier Axel Springer Media AG in 2013, as a CFO, he was responsible for managing the finances of the group. Previously, until 2008, he held the position of finance director at Axel Springer SE.
Sales Director Ringier Axel Springer Polska
Mariusz Wąsiński has nearly 20 years of experience working in nationwide media. He specializes in managing sales teams, building sales strategies and negotiations. A specialist in the field of internet, radio and press advertising.
He worked in the advertising office of RMF FM and Ringier Axel Springer Polska. Since 2014, he is responsible for the commercialization of advertising space belonging to Ringier Axel Springer Polska.
He is a member of the supervisory board of IAB Polska, an organization responsible for the promotion and development of the online market in Poland. Member of the European Advertising Committee in the International News Media Association (INMA).
Strategy Director, Zenith
Brand Consulting Director, Dragon Rouge
Design Director Dragon Rouge
Disappointed with the advertising industry, he realized that the coolest things are done in branding.
In Dragon Rouge, he has been trying to convince his clients to bold ideas for over two years and he fights with focus studies.
Okocim Junior Brand Manager, Carlsberg Polska
A trained business psychologist with a degree from the Jagiellonian University. After years of work in HR consulting with the Finance, Services and FMCG industries, she discovered her vocation in marketing. Connected with the Okocim brand from the very beginning of its repositioning process, which resulted in the title of the Brand of the Year 2017 by Media & Marketing Polska. She ran the largest branded content project on the Polish market, carried out in cooperation with Onet. He believes that it is impossible to build a brand from behind the desk, without contact with the consumer and his reality. She is fascinated by the relationship between art and marketing communication.
Chief Digital Oficer, Polpharma
Managing Director Kantar Healthcare
Experienced moderator of strategic and creative workshops for clients from the pharmaceutical, telecommunications, financial, IT and FMCG industries. She conducted training in the workshop process and pharmaceutical market research at the Polish Society of Market and Public Opinion Researchers. A member of the Polish Association of Market and Opinion Researchers (PTBRiO), a trainer and speaker at PTBRiO conferences.
agencja holistyczna Przestrzeń
agencja holistyczna Przestrzeń
People&Development Director, Ringier Axel Springer
Prior to joining Riniger Axel Springer, Monika was a partner at Korn Ferry, where she was responsible for the technology and media sector. She also conducted Digital practice in the Central Europe region, supporting start-ups and leading digital brands in the area of e-commerce, payments and media. Previously, for over fifteen years, she worked in the consulting departments of PWC, IBM and Microsoft. Specialized in consulting projects in the area of building and implementing strategy, business transformation, human capital management, mergers and acquisitions, change management and redefining organizations and processes.
President & Head of Advisory, VML Poland
He has been involved in the marketing industry for 20 years. Founder of the European network hub of the VML advertising agency from the WPP holding. He is responsible for searching and prototyping new business solutions and their adaptation to existing processes and the specificity of the client’s organization. He conducts projects for the transformation of digital business clients according to the methodology of the Connected Consumer Experience.
Together with the VML Poland team, he won 165 awards at the most important industry festivals. Twice awarded the title of Man of the Year.
Co-founder of Nightly. He loves the theater. Serial (quadruple) father.
Chief Strategy Officer, VML Poland
The leader of the Women Power project, treating Polish women aged 16-65.
Global Digital Consultant - Ringier International Units
After marketing experiences in start-ups, international companies and as a freelance, Emilie Reynaud is currently working as a Global Digital Consultant & AI Coordinator for Ringier, a worldwide media & classifieds powerhouse. Fascinated by new technologies and the constant evolution of the marketing ecosystem, she spent the last two years leading the implementation of innovative initiatives within the group in order to future-proof its brands.
Global Media Partnerships Director, Amplifi Global, Dentsu Aegis Network
Marketing Director, The Boston Consulting Group
co-founder and CEO, Double Check