AGENDA

IMPACT DAY #EXPERIENCE

„Win the consumer”

6.09.2017 / PGE Narodowy

9:45-10:00  #introduction

Opening – Mariusz Wąsiński / Media Impact Polska
Welcome – Mark Dekan / Grupa Onet-RAS Polska

10:00-11:15 #people

Emotions in the eyes of the brain / prof. Rafał Ohme
Hype culture and memorable microtrends – Dorota Peretiatkowicz / IQS  & Michał Kot / IQS
Emotional branding – Markus Schmidt / UnitedSenses GmbH

11:15-11:45 COFFEE BREAK

11:45-13:00 #technology

Why VR appears to be an ideal technology to build brand experience? – Artur Kurasiński  
Look into 2019: peer-to-peer data sharing – Petteri Vainikka / CXENSE
Customer Service Automation – How Artificial Intelligence and Natural Language Processing improve client service – Marek Zmysłowski / UnifiedFactory

13:00-14:00 LUNCH

14:00-15:10 #brands

BORUSSIA DORTMUND – The intense football experience – Carsten Cramer / Borussia Dortmund
CEO as a brand / powerchat – Bartosz Skwarczek / G2A & Mark Dekan / Grupa Onet-RAS Polska
Superconnectivity. Nothing will be the same anymore – Michał Kreczmar / PwC

15:10-15:30 COFFEE BREAK

15:30-16:45 #inspirations

Data driven marketing: from mass-experience to me-experience – Olga Korolec / Grupa Onet-RAS Polska
From Workplace to Lifespace – Eyal Litwin / Adgar Poland & Aleksandra Krawsz / Kinnarps
Media houses #experience showcase

16:45  SUMMARY

Mariusz Wąsiński / Media Impact Polska

Kontakt

aleksandra [DOT] brzozowska [AT] mediaimpact [DOT] pl